KENSEN

在为男士个人护理品牌KENSEN设计时，我们专注于展现其目标受众的特点和品牌的核心价值。设计中加入了一点“酸性”元素，突出了品牌的活力与独特魅力。这种风格就像是描绘了一个即将步入成熟的男性形象——既有青春的痕迹，又不失成熟男人的韵味。它巧妙地捕捉了内心那份想要留住年轻感觉的愿望，达到了一种恰到好处的平衡，既不过于张扬也不失个性，完美体现了品牌的定位。

In designing for the men's personal care brand KENSEN, we focused on embodying its target audience and brand values. We incorporated a touch of "acidic" design elements to highlight the brand's vitality and unique characteristics. This approach is akin to portraying a male figure on the cusp of maturity—retaining the essence of youth while also embodying the sophistication of a mature man. It captures the brand’s nature, with subtle balance of wanting to hold onto that youthful spirit, achieving a perfect equilibrium that feels just right.

年份：2021
客户：KENSEN
城市：中国深圳
设计：杨海闻、李嘉良、孟子寻、陈韦薇
摄影：拉法·阿里木
版面：王凯丽

YEAR: 2021
CLIENT: KENSEN
LOCATION: Shenzhen, China
DESIGNER: Gwen Yang, Jialiang Li, Zixun Meng, Weiwei Chen
PHOTOGRAPHER: Rafa·Alim
LAYOUT: Kaili Wang